Бизнес-книги
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Industrial Goods Marketing Strategy
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
Industrial product, unlike consumer goods, are not sold every so often for the same customers. Due to this fact, searching for demand in a new location is the motive that has forced companies to grow ...
Gaining Competitive Advantage: Marketing Strategies for shipping
Раздел: Маркетинг. Общие вопросы
Страниц:
Язык: Русский
The competitiveness of a port convinced shipping lines and shippers with a significant basis in selecting a port. Port authorities and port operators can make use of the competitive advantage as a par ...
The Valence of Online WOM on Product Performance
Раздел: Маркетинг. Общие вопросы
Страниц:
Язык: Русский
A growing reliance on the Internet as an information source when making choices about buying certain products raises the need for more research into electronic word of mouth. This study aims to contri ...
Factors Affecting Consumer Decision Behavior
Раздел: Маркетинг. Общие вопросы
Страниц:
Язык: Русский
The beverage industries now a day’s are in a turbulent market due to the consumption pattern of consumers. Thus it is essential to look at consumers purchasing behavior and their decision process so a ...
Destination image and its effects on tourism marketing and branding
Раздел: Маркетинг. Общие вопросы
Страниц:
Язык: Русский
In a tourism context, the image potential customers have of a destination is a very important issue. Images play an essential role in destination choice matters and in this regard, as tourism service ...