Бизнес-книги
Подразделы:
Global Market Reality
Раздел: Маркетинг. Общие вопросы
Страниц:
Язык: Русский
With faster communication, the world is rapidly shrinking. Countries are increasingly multicultural and companies with products and services developed in one country are finding enthusiastic acceptanc ...
Branding Amsterdam
Раздел: Брендинг
Страниц:
Язык: Русский
City branding is a relatively new subject which gains in importance during the last decades. Destinations are competing for tourists and qualified newcomers to improve their economy and ascertain thei ...
Consumers’ Behavior Towards Telemarketing:
Раздел: Маркетинг. Общие вопросы
Страниц:
Язык: Русский
Telemarketing services represent an easy way to reach customers in different part of the world. However, a study regarding consumers’ behavior is lacking. For this reason, we authors in our research w ...
Consumer Behavior in Retailing : An Indian Perpesctive
Раздел: Маркетинг. Общие вопросы
Страниц:
Язык: Русский
This book focuses on how different factors contribute in shaping consumers perceptions about organized retail stores and to identify factors affecting consumers’ attitude towards organized retail stor ...
The Impact of Service Quality on Customer Satisfaction
Раздел: Маркетинг. Общие вопросы
Страниц:
Язык: Русский
This study is to gain better understanding of the impact of service quality on customer satisfaction of a Telecommunication Company in Bangladesh. In today’s highly competitive market environment and ...