Маркетинг. Общие вопросы
Consumer Behavior in Retailing : An Indian Perpesctive
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
This book focuses on how different factors contribute in shaping consumers perceptions about organized retail stores and to identify factors affecting consumers’ attitude towards organized retail stor ...
The Impact of Service Quality on Customer Satisfaction
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
This study is to gain better understanding of the impact of service quality on customer satisfaction of a Telecommunication Company in Bangladesh. In today’s highly competitive market environment and ...
Industrial Goods Marketing Strategy
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
Industrial product, unlike consumer goods, are not sold every so often for the same customers. Due to this fact, searching for demand in a new location is the motive that has forced companies to grow ...
Gaining Competitive Advantage: Marketing Strategies for shipping
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
The competitiveness of a port convinced shipping lines and shippers with a significant basis in selecting a port. Port authorities and port operators can make use of the competitive advantage as a par ...
The Valence of Online WOM on Product Performance
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
A growing reliance on the Internet as an information source when making choices about buying certain products raises the need for more research into electronic word of mouth. This study aims to contri ...